It's that time again. Black Friday dominates the web and almost every shop window. Its consequences are serious, because overconsumption leaves serious traces on people and nature. But you could do things differently. Like WINQS and the Berlin City Mission.

Black Fridays, Special Offers, Sale, Sale, Sale. Discounts are an essential part of the sporting, especially the running goods industry. What seems to be a nice thing for end consumers is often the result of strategic overproduction and has severe implications for fair production conditions and the environmental footprint of the whole industry. And this is why.

We were guests on the podcast of SAZ, the central medium of the German sports industry: There, co-founder Jan Kratochvil explained why more regulation is needed, why overproduction is an ecological problem and what the right prices have to do with sustainability.

Petroleum is the raw material of all classic plastic materials - also and especially in sports. Conventional sports equipment, such as running shirts, sports shoes, bags or drinking bottles, often consists of up to 100 % crude oil. WINQS and a few other brands are trying to change this.

Only a few months after its founding, the Berlin start-up WINQS already receives the most prestigious award in the sports industry, the ISPO Award 2022. The running shoe Zerofly™ had convinced the jury as an excellent, innovative sports product.

Today, more and more companies are aiming for a climate- or carbon-neutral badge. So do we, by the way. But although compensating one's CO2 emissions is an important step, it is of little value if a brand does not pursue a holistic sustainability strategy.

Many brands try to prove their sustainability with functional clothing made of or containing recycled polyester. But unfortunately, such textiles can do more harm than good.

For many customers it is a challenge to understand which innovations are honest attempts to make a brand more sustainable and which are pure greenwashing. An overview from the world of sport.

To ensure that the WINQS Zerofly™ convinces on all fronts right from the start, we brought a number of high-profile partners on board. One of them is the legendary tyre manufacturer Michelin. In addition to its recycled sole material, GeckoGrip™ also enables an innovative repair solution.

It's well known that the global sporting goods industry has a massive environmental problem. We prepared a few figures in order to better grasp the dimensions we are dealing with.